About Us

It All Started with An Idea...


n 1966, William "Bill" Lomas was a trophy manufacturer who was trying to figure out how to increase trophy sales for his fledgling business. Parades were pretty good business, for trophies. Since all the participants were typically volunteer, the way parades committees get the various units to participate is by offering competitive judging and awarding trophies to the best of class in every category: Best Equestrians - 1st, 2nd, 3rd; Best Marching Bands - 1st, 2nd, 3rd; Best Drill Teams - 1st, 2nd, 3rd; Best Floats - 1st, 2nd, 3rd; etc., etc. In other words, your typical parade orders a lot of trophies!

Realizing this, Bill and his partner decided to offer a promotional booklet, "101 Tips for a Successful Parade". as a FREE gift to any organization that committed to ordering parade trophies from their company. Ironically, they hadn't even written the booklet, when sent their first mailing to all the Chambers of Commerce in California. "We figured we had time to take care of details," says Bill; but that's not exactly the way it played out.

Just days after the mailing, Bill got a call from a gentleman explaining that he was the honorary chairman of their annual community parade. What he said next, changed the course of Bill's career... He said, "I'm a busy businessman. I don't know anything about producing a parade, and I don't really have the time or inclination to learn. I do have a budget, however. Can I pay you to produce our parade? And, of course, you can have our trophy business, too!"  Within a couple of weeks, Bill had received similar calls from other "honorary parade chairmen" saying pretty much the same thing. Bill realized he had stumbled onto business opportunity.

Shortly thereafter, Bill bowed out of his trophy partnership to form Pageantry Productions, a company focused on producing community parades and festivals. Some questioned this idea, begging the question, "If there was a real business opportunity, how come nobody else is doing it?" Indeed, nobody was. But in Bill's mind, that just meant, "No competition!" So, he plowed ahead...

Fast forward to today... More than forty years later, Pageantry has produced well over 2500 parades, 1200 fairs and festivals, and countless other indoor and outdoor events! Pageantry Productions still has no competition.

If you need help planning and producing Parades, Festivals, Fairs, Concerts, Rodeos, Band Competitions, Gala Fund Raisers, Street Fairs, you name it... Pageantry Productions can help.

Call (562) 618-5558